25 Google Analytics Terms for Publishers
The Association of Independent Publishers (AIP) identified a need among members during the recent Analytics Training Session presented by Adam Oxford to better understand online traffic. To address this, AIP asked MeD8 Media and Adam Oxford to compile a list of commonly used Google Analytics terms that South African publishers should know. The result is the 25 Google Analytics Terms for Publishers document — a simple guide to help newsrooms make sense of their digital audience. Download it, study the terms, and share it with your newsroom and fellow publishers to strengthen your understanding of online reader behaviour.
